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Our Mission

What Drives Our Vision

​From Market Research and Interviews We Found

​

  • 14% of Americans have a gym membership

  • 40 to 45% of college students engage in fitness activities regularly (≥3 days/week). compared to those exercising at least once per week

  • Around 80% of Americans who have a gym membership do not use the gym (the number of gym memberships outnumbers the people who use them) 

  • 81 to 85% of adults continue the same physical activity patterns that they establish during their senior year of college 

Ultimately, we drew conclusions from the data we gathered, and  determined that the majority of gym memberships are wasted. We hope to combat this by forcing our user to be more cognizant of their gym usage by coupling price with attendance.

Our Findings 

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